MONTH IN REVIEW
From our world to yours. Here's a look at what we've been up to this month.
FEBRUARY '26
On the edge of better.
We’re now a certified B Corporation. It makes us accountable. Transparent. Measured against global standards, not just our own good intentions. Better is a direction - and we’re moving.
Out of office.
The brand team took a few days to switch off and reset. Clear heads, fresh energy, and back to what we do best.
intentional misdirection.
This month we launched our latest Autumn ’26 campaign. A season shaped by how things feel, not just how they look. Designed to be worn often. Styled your way. Built to last beyond the moment.
Icons, In New Light.
New colour ways are on the horizon... and they’re not here to whisper. Ivette and Arden returning in new shades that do the talking for you. Try to act surprised.
vrg grl society irl.
A night reserved for VRG GRL Society. We opened the doors of our Warringah Mall, Sydney store to our top-tier loyalty members. Good energy, great company, and early access to our March styles… because perks should feel personal.
First In, Best Dressed.
Rare finds, limited time. From the cutting room to your closet, our sample sale begins. Brisbane, see you on March 7.
JANUARY '26
First Things First.
We had our first shoot of the year, bringing our February ‘26 collection to life. A focus on form, texture and wearability defines the season ahead.
ON THE VRG.
January marks the launch of On the VRG, our new leadership development program built to strengthen leadership capability, grow impact and build confidence... shaping the future of VRG GRL.
INTO THE OUTBACK.
Next month, we go somewhere unexpected. Shot in the outback, our new campaign launch is almost here - considered, off-centre, and exactly the point.
Inside VRG GRL HQ.
Jess Leahy stopped by to style January her way. Bold combinations, considered layers and proof that the new year doesn’t have to play it safe.
With You in Mind.
This one’s for you. This year we’re creating more shared moments for our customers, bringing our VRG GRL Society community together around the table. We can’t wait to share what’s in the works.
Hi, Bondi.
New walls, same us. VRG GRL enters its next retail chapter.
See you soon.
DECEMBER '25
The Art Of Lunch.
To sign off the year, we gathered at Florentino in the heart of Melbourne to celebrate our December collection. Soft light, a familiar warmth and that unmistakable Melbourne hum.
Shimmer Shimmer.
Lace, light and a little chaos. A month wrapped in sequins, bringing the shine and staying unapologetically us.
In Good Company.
The year moved fast – but we moved with it. An end of year celebration at VRG GRL HQ. Here’s to the year that shaped us, to good company, and everything to come.
A Summer Story.
Our latest campaign featured in RUSSH Magazine, capturing the ease, confidence, and rhythm of summer.
Beyond The Outback.
New forms. New energy. Built for what’s next, not what’s familiar. Coming soon.
Founder Notes.
Ideas became outfits; moments became memories. We found rhythm in change, inspiration in each other, and proof that good things come from staying curious. For you - the reason this all feels like more than just clothes.
NOVEMBER '25
Set By The Sea.
A VRG GRL lunch at Una Más in Coogee, Sydney, a celebration of our November collection. Muses and friends of the brand joined our founders for a long lunch by the water. Spanish tapas on table, cocktails in hand and summer in full swing.
Bondi Heat.
Shot earlier in the year on the shores of Bondi, our summer campaign made its debut. Where the sea meets bold self-expression. Think late light, linen in motion, and sequins made for golden hour. This is not your average summer story.
Iconic Ivette.
Our Ivette Sequin Midi Dress sold faster than we could hit refresh. Don’t worry, she’s coming back very soon. Join the waitlist so you don’t miss her twice.
Christmas Drive.
VRG GRL is supporting Friends with Dignity’s Christmas Drive, an initiative offering support to women and children navigating life after domestic violence during the holiday season. The team has already begun placing donations under the Christmas tree ahead of next month’s collection.
Inside HQ.
We’re marking a fresh wave of internal promotions at HQ. Polly our Junior Designer steps into the role of Designer, Meredith shifts from Designer to Design Manager, and Yasmin moves from CX Team Lead into the Operations Coordinator role. We believe in growing from within, and it’s rewarding to see our team continue to move forward with us.
Win A Wardrobe.
Our Win a Wardrobe competition wrapped with one lucky winner, Ashley J, receiving a $2000 VRG GRL wardrobe, personally styled by our Creative Director, Natalia.
In A Sequin Mood.
Event season is here, and there’s plenty more shimmer on the way. Made to move and designed to stand out... stay tuned.
Not Your Average Sale.
Our biggest sale yet arrived with 30% off everything. The energy was high, the carts were full, and the moment felt every bit as big as it looked.
OCTOBER '25
Brisbane Pop-Up.
This month, we brought the energy to VRG GRL HQ with a Brisbane pop-up debuting our October collection. The day was full of new-season looks, familiar faces, and plenty of sweet moments courtesy of Bobby Cola, Billy Water, and Funday Sweets.
VILMA.
The sheer spot skirt that sold out faster than our DMs could load. A VRG GRL favourite... and she’ll be back before you even have time to miss her.
October Mood.
Zebra arrived as the new neutral, polka dots made their playful return, while Jacquard re-emerged in new shades. October was all about embracing change, confidence, and the art of dressing with intention.
An Afternoon With VRG GRL.
To launch our October collection, we hosted an intimate lunch at sAme sAme, Brisbane, where it all began. It was more than a lunch, it was a toast to how far we’ve come.
Store Manager.
Meet Caitlin, our new Store Manager at VRG GRL Warringah Mall store in Sydney. We’re so excited to have her bring her energy and style to the team.
Summer On My Mind.
Summer’s about to hit different. Layers, light, and everything VRG GRL. Stay close.
Dinner’s On Us.
We kicked off event season with gifting one lucky VRG GRL and her two best friends the ultimate girls night; a $500 voucher for dinner anywhere in the world, styled head-to-toe in VRG GRL.
Just A Heads Up.
A hint of transparency. A touch of exclusivity. We’ll say this much: it’s clear you’ll want in.
SEPTEMBER '25
HQ Visit.
We welcomed Mattie Gouman into VRG GRL HQ for a day of styling, sharing her take on September and capturing the mood of the season in her own way.
VRG GRL Values.
This month we rolled out values workshops across the VRG GRL team. The sessions focused on connecting personal values with the VRG GRL core values we live and breathe, and turning those values into everyday actions.
Pop Over, Brisbane.
September planning wrapped with finalising our VRG GRL Pop-up; an exclusive pre-launch of the October Collection. See you soon Brisbane...
R U OK?
For R U OK Day, Charlie from The Wholeness Hub led our team through a resilience workshop. Complete with breathwork, journaling, and a much-needed pause to check in with ourselves and each other.
Summer In Motion.
Summer starts here. Shot in Sydney, Australia... here’s a first glimpse of our upcoming campaign.
RUSSH Reads.
Cool enough to stand alone. VRG GRL’s iconic Zebra print spotted in the pages of RUSSH magazine.
Missed our feature last month? Read it now.
New Devyn In Town.
Devyn... the evolution. Same signature shape, new attitude. The kind of update that makes you look twice. Keep your eyes peeled.
Shop Devyn in Sheer and Lace now.