RYDER JONES X VRG GRL

A closer look at Ryder Jones and our latest artist collaboration.

We’ve always been drawn to people who see things differently.

Not because they’re chasing the next thing but because they’re already somewhere slightly ahead of it… following an idea, a feeling.

For New Zealand-based contemporary artist Ryder Jones, creativity doesn’t keep office hours. His practice is instinctive and tactile, shaped by the natural world and a way of noticing the details most people walk past.

There was something in Ryder’s approach that connected with ours.

An instinct to follow an idea rather than a formula and see where it leads.

The Willow has always been a piece made for interpretation.

Oversized, relaxed and easy to make your own. Tuck it, wear it loose… however it ends up on you is part of the point.

A familiar shape made more individual, with room to wear it however suits you.

Easy to wear. Made to stand apart.

Ryder on creativity, inspiration and the everyday:

Shop VRG GRL x Ryder Jones: