More on the GRL Guide
A table set for VRG GRL Society.
Three cities. Three long lunches. One very good excuse to get dressed.
For our top tier VRG GRL Society members, the perks left the inbox and took a seat at the table. Sydney, Brisbane and Melbourne became the backdrop for a series of intimate lunches reserved for our Tier 3 VRG GRL Society members. A little brand intel. A little first-look access. A lot of moments you’ll want first access to next time.
Craving connection (and a four-course lunch), we set off to Sydney.
At Shell House, our Society gathered overlooking the city for an afternoon that felt distinctly VRG GRL. Guests gained first access to the April collection, wearing looks you wouldn’t see on every second person (especially when you’re wearing them first).
Lunch rolled into terrace drinks and, before long, strangers had become friends.
Next stop was Brisbane... home.
Just around the corner from our HQ, we settled into Bar Monte for an afternoon of Italian food, familiar faces and the kind of nostalgia you can’t manufacture.
Many of the guests had been part of the VRG GRL story for years. Some since the early days. Dressed in our May collection before it had made its way to everyone else, they shared stories of shopping at our Brisbane city store, with VRG GRL co-founders Dan and Nat on the floor, and growing up alongside the brand… proof that a good outfit can have a very long memory.
Between courses, our Society got a first listen to what’s next, including whispers of new stores on the horizon.
Melbourne was the final course.
Naturally, Tier 3 got the best seat.
Melbourne, a city that never fails to inspire us. Hosted at Harriot, our final VRG GRL Society lunch brought together Tier 3 members dressed in our June collection for a four-course French lunch.
As always, one of our favourite parts wasn't on the menu. It was watching guests exchange numbers, make plans and leave with new friendships formed over a shared love of fashion, creativity and community.
VRG GRL Society is where the good things happen first.
Early access. Exclusive events. Intel you won't find anywhere else. The kind of experiences that happen when you're part of something bigger than a loyalty program.
To everyone who came dressed in what’s next, asked, shared, listened, laughed and made the table feel like ours… thank you. You’re the reason VRG GRL Society feels less like tiers and more like a world worth stepping into.
Not a member yet? Consider this your sign... we’d love you to be a part of our world.
Already a member? Your next tier is waiting... we'd love to save you a seat at the next table.
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Saved You A Seat
Three cities. Three long lunches. One very good excuse to get dressed.
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VRG GRL De Vacaciones
Seven suitcases, two flights and close to thirty hours of travel later, we arrived in Costa Brava, where the views do most of the talking. We just packed well.
VRG GRL De Vacaciones
Seven suitcases, two flights and close to thirty hours of travel later, we arrived in Costa Brava, where the views do most of the talking. We just packed well.
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Hello, Bondi.
We opened the doors to our newest store in Bondi, Sydney. Step inside the space and discover the design philosophy behind VRG GRL Bondi with Studio Doherty.
Hello, Bondi.
We opened the doors to our newest store in Bondi, Sydney. Step inside the space and discover the design philosophy behind VRG GRL Bondi with Studio Doherty.
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Stay For Dinner.
In celebration of our March collection, we hosted an intimate group of muses, creators and friends at The French Exit in Brisbane for our first dinner event of the year.
Stay For Dinner.
In celebration of our March collection, we hosted an intimate group of muses, creators and friends at The French Exit in Brisbane for our first dinner event of the year.
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In Good Company.
The year moved fast - but we moved with it. We found rhythm in change, inspiration in each other, and proof that good things come from staying curious.
In Good Company.
The year moved fast - but we moved with it. We found rhythm in change, inspiration in each other, and proof that good things come from staying curious.
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The Art Of Lunch.
As a new rhythm took hold, we gathered at Florentino in the heart of Melbourne for our first event in the city.
The Art Of Lunch.
As a new rhythm took hold, we gathered at Florentino in the heart of Melbourne for our first event in the city.
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