MONTH IN REVIEW
From our world to yours. Here's a look at what we've been up to this month.
JUNE '26
CHASING COLOUR.
We're escaping the everyday for something a little less expected. Stay tuned as we take off for our next campaign shoot.
MELBOURNE, RESERVED.
VRG GRL Society is where the good things happen first. We hosted our Tier 3 members for a four-course French lunch at Harriot - where the best part, as always, wasn’t on the menu.
field notes.
Our Creative Director and design team spent time on the ground in China. Because before the sketchbook, comes the research.
MEET THE MOMENTUM.
Eighteen new faces joined us across May and June, from our HQ, DC and retail stores. As we keep growing, so does the team behind it.
MEASURED BETTER.
We’ve changed how we measure our impact. We’re now using operational data like kilometres, kilowatts and kilograms to track our emissions more clearly with less guesswork.
GREEN THUMBS.
We traded our desks for the parklands by allocating 20 annual volunteer hours to planting natives and maintaining local reserves. We left with a deeper appreciation for the people quietly keeping them thriving.
NEW POSTCODE, LOADING.
New walls in the works. Let's just say
we're making ourselves a little easier to find.
MAY '26
BONDI. it’s official.
We started with an opening event, then opened the doors to an even bigger welcome than we could have imagined. Safe to say, our first weekend was a success. Bondi, your new local is here.
Discover Bondi.
introducing preston.
Our first 100% leather piece, introducing the Preston Suede Jacket. Cut in soft camel suede in an oversized fit and structured edge, it makes everything underneath feel instantly more considered. A forever piece deserves somewhere to rest, so every Preston arrives with a complimentary garment bag.
Shop Preston.
De Vacaciones.
Costa Brava called, and we packed accordingly. A few days spent in our favourite pocket of Spain, dining with company worth crossing time zones for.
SAVED YOU A SEAT.
We celebrated in our home city with the community who make VRG GRL what it is. This month we gathered at Bar Monte with our VRG GRL Society Tier Three members for lunch and a little local love. A reminder that this community has always been more than a following. It’s a feeling.
Melbourne, see you soon.
just in.
This month, we launched our latest campaign, In Transit, shot on Rottnest Island, Australia. We moved with purpose across the island, but couldn’t help slowing down for the view.
a brave life.
Ahead of Mother’s Day, some of our team had the privilege of volunteering with A Brave Life, helping prepare newborn essentials through their Baby Bundle program. As a team built by and for women, we’re proud to support an organisation caring for vulnerable mothers from pregnancy through to their baby’s first year.
we’re growing.
This month, we opened new roles across the company. The team is growing, the pace is picking up and we’re making room for what’s next.
APRIL '26
TAKE A SEAT.
A table reserved for VRG GRL Society. Our first customer event… and it went exactly how it should. This year, we’re making space to spend more time with our community, less distance, more moments like this. In case you missed it, Brisbane and Melbourne you’re next.
canvas.
This month we launched an in-house print that feels like art class got serious. Designed to read like it’s painted straight onto the piece, the garment as canvas. Hand-painted on calico, then reworked. On sheer, it softens. On denim, it doesn’t hold back.
Shop Canvas.
on the horizon.
Sun, salt, and a slower kind of pace. Our upcoming campaign took us to the opposite side of Australia...
Discover the campaign.
FROM SOURCE TO PRODUCTION.
From fabric sourcing to factory floors, this month our production and design team flew to China with a focus on finding new materials and strengthening partnerships. What came back is already shifting what’s next.
willow 2.0
Our first certified organic cotton fabric is currently in the works. A new standard in how we source and make. Better is a direction - and we’re moving.
en route.
Just not quite yet. A few days set a little further afield. An event taking shape somewhere worth the flight.
MARCH '26
STAY FOR DINNER.
There’s no better way to mark a new collection than in the company of women who embody it. We gathered at The French Exit for an intimate dinner to celebrate March - good food, familiar faces, and a night that lingered past the last pour.
opposite direction.
Our next campaign is on the horizon. Any guesses where we’re headed…
best dressed, second life.
This month we opened the archives. Past pieces, rare one-off samples, sequin best-sellers - styles that lived a first life and were ready for another. A day for our community to build up their wardrobe and give these pieces their next chapter.
A New Place to Land.
We’ve moved things around (on purpose). A new website designed to make getting dressed feel effortless, seamless, and considered.
Out of office.
A little noise in Bondi. Construction’s starting… the good kind of disruption.
Same fit, same fan club.
This month we launched our iconic Dalton Blazer in Spectrum. Fabrics woven together into a textured tweed - constructed, not printed. From a distance, refined. Up close, intricate and slightly undone.
your future, on the VRG.
On International Women’s Day, we launched our On The VRG Internship Program - because opportunity grows when it’s shared. A paid, ongoing pathway for women stepping into fashion and business, built to back what’s next.
up next.
Tension Theory. The direction for April. Style that moves between moods… restraint and expression, delicate and directional.
FEBRUARY '26
On the edge of better.
We’re now a certified B Corporation. It makes us accountable. Transparent. Measured against global standards, not just our own good intentions. Better is a direction - and we’re moving.
Out of office.
The brand team took a few days to switch off and reset. Clear heads, fresh energy, and back to what we do best.
intentional misdirection.
This month we launched our latest Autumn ’26 campaign. A season shaped by how things feel, not just how they look. Designed to be worn often. Styled your way. Built to last beyond the moment.
Icons, In New Light.
New colour ways are on the horizon... and they’re not here to whisper. Ivette and Arden returning in new shades that do the talking for you. Try to act surprised.
vrg grl society irl.
A night reserved for VRG GRL Society. We opened the doors of our Warringah Mall, Sydney store to our top-tier loyalty members. Good energy, great company, and early access to our March styles… because perks should feel personal.
First In, Best Dressed.
Rare finds, limited time. From the cutting room to your closet, our sample sale begins. Brisbane, see you on March 7.
JANUARY '26
First Things First.
We had our first shoot of the year, bringing our February ‘26 collection to life. A focus on form, texture and wearability defines the season ahead.
ON THE VRG.
January marks the launch of On the VRG, our new leadership development program built to strengthen leadership capability, grow impact and build confidence... shaping the future of VRG GRL.
INTO THE OUTBACK.
Next month, we go somewhere unexpected. Shot in the outback, our new campaign launch is almost here - considered, off-centre, and exactly the point.
Inside VRG GRL HQ.
Jess Leahy stopped by to style January her way. Bold combinations, considered layers and proof that the new year doesn’t have to play it safe.
With You in Mind.
This one’s for you. This year we’re creating more shared moments for our customers, bringing our VRG GRL Society community together around the table. We can’t wait to share what’s in the works.
Hi, Bondi.
New walls, same us. VRG GRL enters its next retail chapter.
See you soon.