Our Story

We started VRG GRL in the late 00's because we were passionate about fashion and freedom. While everyone else was shopping common, overpriced, department-store looks, we were two young girls creating a style that represented the summers we loved and the places we longed for.

When the world tells you to go one way, we say go your own. Because we believe it's not just what you wear, it's how you wear it. We aim to inspire women to look cool and have confidence to be their most creative, happy selves.

VRG GRL is more than the clothing we sell, we represent the freedom and confidence to search for your own sense of style. We want to encourage young women everywhere to embrace their creativity and celebrate their individuality.

Daniella & Natalia

Our Mission

Being Trendy is not for ‘cool girls’, it’s for all girls. We want to inspire women to celebrate their individuality and discover their creativity while also using VRG GRL as an opportunity to help those in need.


  • Inspiring creativity & style

  • never compromise on quality

  • Be Free. Be Cool. Be You.

  • Be Kind & Help each other

  • Give Back and help those in need


Our collective mission is to inspire creativity & confidence, empowering young women everywhere to feel like the best version of themselves. As a business, we recognise the role we play in the fashion economy and understand there is work to be done to make a conscious impact on our planet and wider community.

We don’t have all the answers, but we do have the resources and power to make a positive change; and the ability to commit to ongoing change as we learn and discover new things.


Giving Back 10%

Since VRG GRL started, our founders Daniella & Natalia have made it their priority to give back and support people in need. We’ve been donating 10% of our profits to causes we love since our inception, and we’re proud to continue doing this in 2023 and beyond.

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