MONTH IN REVIEW
From our world to yours. Here's a look at what we've been up to this month.
NOVEMBER '25
Set By The Sea.
A VRG GRL lunch at Una Más in Coogee, Sydney, a celebration of our November collection. Muses and friends of the brand joined our founders for a long lunch by the water. Spanish tapas on table, cocktails in hand and summer in full swing.
Bondi Heat.
Shot earlier in the year on the shores of Bondi, our summer campaign made its debut. Where the sea meets bold self-expression. Think late light, linen in motion, and sequins made for golden hour. This is not your average summer story.
Iconic Ivette.
Our Ivette Sequin Midi Dress sold faster than we could hit refresh. Don’t worry, she’s coming back very soon. Join the waitlist so you don’t miss her twice.
Christmas Drive.
VRG GRL is supporting Friends with Dignity’s Christmas Drive, an initiative offering support to women and children navigating life after domestic violence during the holiday season. The team has already begun placing donations under the Christmas tree ahead of next month’s collection.
Inside HQ.
We’re marking a fresh wave of internal promotions at HQ. Polly our Junior Designer steps into the role of Designer, Meredith shifts from Designer to Design Manager, and Yasmin moves from CX Team Lead into the Operations Coordinator role. We believe in growing from within, and it’s rewarding to see our team continue to move forward with us.
Win A Wardrobe.
Our Win a Wardrobe competition wrapped with one lucky winner, Ashley J, receiving a $2000 VRG GRL wardrobe, personally styled by our Creative Director, Natalia.
In A Sequin Mood.
Event season is here, and there’s plenty more shimmer on the way. Made to move and designed to stand out... stay tuned.
Not Your Average Sale.
Our biggest sale yet arrived with 30% off everything. The energy was high, the carts were full, and the moment felt every bit as big as it looked.
OCTOBER '25
Brisbane Pop-Up.
This month, we brought the energy to VRG GRL HQ with a Brisbane pop-up debuting our October collection. The day was full of new-season looks, familiar faces, and plenty of sweet moments courtesy of Bobby Cola, Billy Water, and Funday Sweets.
VILMA.
The sheer spot skirt that sold out faster than our DMs could load. A VRG GRL favourite... and she’ll be back before you even have time to miss her.
October Mood.
Zebra arrived as the new neutral, polka dots made their playful return, while Jacquard re-emerged in new shades. October was all about embracing change, confidence, and the art of dressing with intention.
An Afternoon With VRG GRL.
To launch our October collection, we hosted an intimate lunch at sAme sAme, Brisbane, where it all began. It was more than a lunch, it was a toast to how far we’ve come.
Store Manager.
Meet Caitlin, our new Store Manager at VRG GRL Warringah Mall store in Sydney. We’re so excited to have her bring her energy and style to the team.
Summer On My Mind.
Summer’s about to hit different. Layers, light, and everything VRG GRL. Stay close.
Dinner’s On Us.
We kicked off event season with gifting one lucky VRG GRL and her two best friends the ultimate girls night; a $500 voucher for dinner anywhere in the world, styled head-to-toe in VRG GRL.
Just A Heads Up.
A hint of transparency. A touch of exclusivity. We’ll say this much: it’s clear you’ll want in.
September '25
HQ Visit.
We welcomed Mattie Gouman into VRG GRL HQ for a day of styling, sharing her take on September and capturing the mood of the season in her own way.
VRG GRL Values.
This month we rolled out values workshops across the VRG GRL team. The sessions focused on connecting personal values with the VRG GRL core values we live and breathe, and turning those values into everyday actions.
Pop Over, Brisbane.
September planning wrapped with finalising our VRG GRL Pop-up; an exclusive pre-launch of the October Collection. See you soon Brisbane...
R U OK?
For R U OK Day, Charlie from The Wholeness Hub led our team through a resilience workshop. Complete with breathwork, journaling, and a much-needed pause to check in with ourselves and each other.
Summer In Motion.
Summer starts here. Shot in Sydney, Australia... here’s a first glimpse of our upcoming campaign.
RUSSH Reads.
Cool enough to stand alone. VRG GRL’s iconic Zebra print spotted in the pages of RUSSH magazine.
Missed our feature last month? Read it now.
New Devyn In Town.
Devyn... the evolution. Same signature shape, new attitude. The kind of update that makes you look twice. Keep your eyes peeled.
Shop Devyn in Sheer and Lace now.
AUGUST '25
Notes From Copenhagen.
Spotted at Copenhagen Fashion Week: our forever favourite, Devyn. Effortless and confident, she stood out in a sea of street style.
Electric Blue, Exclusively For You.
We’ve been working on something special for our top-tier VRG GRL Society members. Here’s your hint: it’s as cute as it is practical, and yes… it comes with handles.
Spring, Straight From NYC.
We launched our latest campaign, shot in NYC. It’s all about new layers, lasting pieces, and styling with intention. A collection made for now... and built to last.
Read All About It.
Featured in RUSSH... and this chapter is about more than fashion. We’ve shared our journey toward a more purposeful, accountable, and intentional VRG GRL. At the heart of this evolution is the pursuit of B Corp Certification by early 2026.
Something Is On The Horizon...
Next month we’re chasing the heat... and the kind of backdrop that makes you want to stay a little longer. Consider this your first clue for what’s coming next.
Our Impact, In Focus.
This month, we completed our Impact Report, marking a big step toward our goal of B-Corp certification. It covers our commitments to our community, the planet, and the quality of our product. A chapter of progress and purpose, building VRG GRL the right way.
Read our 2025 Impact Report.
JULY '25
Loyalty Has Never Tasted Sweeter.
We launched our refreshed loyalty program, VRG GRL SOCIETY. To celebrate, we surprised some of our top-tier members with something sweet, because these moments are better shared.
Major Milestone.
From the early days to everything you see now, she’s been right there with us. Our Brand Manager just celebrated 9 years at VRG GRL: a creative force, a true OG, and still going strong.
There’s Something About Paris.
During a visit to the VRG GRL HQ, Paris Wycherley styled her July favourites - proof that comfort and cool can share the same hanger.
Caught In The Wild.
On the move, literally. Our VRG GRL bus ads just hit the streets in Brisbane, Sydney, Melbourne, and Perth. Eyes on the road, you might just spot us.
Always Growing.
There are a few new faces at VRG GRL HQ - bringing fresh energy and new ideas to the team. Let’s just say, growth looks good on us.
Tomato Lover.
She’s back. Our most-loved Roma print returns. It’s everything you love in fresh styles and new shapes.
Start With Stillness.
At VRG GRL HQ, we pressed pause with a wellness yoga morning and breakfast. We partnered with BAHE for a moment to move, refuel, and reconnect. At VRG GRL, wellbeing isn’t just part of the conversation - it’s part of the culture.
JUNE '25
Second Life.
At VRG GRL, we’re committed to reducing waste. Our annual Sample Sale in Brisbane gives pieces a second life, with any remaining styles donated to charity. We loved seeing so many customers attend and the day was made even better by local businesses — Nodo, DRZLE, Sol Cleanse, and Bobby, who provided treats and drinks on the day.
Be A Part Of Our World.
We're making some exciting changes to our Loyalty Program. We can’t wait to show you what’s coming - we know you’re going to love it.
Find out more here.
The Undone Edit.
We launched an edit in collaboration with Australian stylist Jess Pecoraro — the ultimate capsule for the undone-yet-refined girl.
Shop the edit here.
Wine And Dine.
Another month, another dinner party. We held an intimate evening at Neptune’s Grotto to celebrate our latest edit with Jess P. The night was filled with good company, style and food.
Denim, Done Right.
We've expanded our denim range with new shapes, styles, and washes — from washed blue to true black — all elevated with branded hardware and signature VRG GRL patches.
Shop denim here.
We Heard You.
New and improved — based on your feedback, we've reviewed the fits of some of our best-sellers.
We’ve made thoughtful updates to the Rosalia Satin Bias Cut Maxi Dress, specifically updating the bust and hip measurements to offer a more flattering fit.
If you’ve previously returned this style due to fit, we invite you to explore the updated version. Full measurements can be found in the Size & Fit section.
Always Russhing Around.
We’re working closely with RUSSH on some exciting things... We can’t wait to share more.