MONTH IN REVIEW
From our world to yours. Here's a look at what we've been up to this month.
SEPTEMBER '26
homebound.
Chermside and Noosa are officially joining the map. Two new VRG GRL stores, two new excuses to see the latest IRL.
THREE OF A KIND.
A good signature deserves options.
This month, we expanded the Fairfax story beyond black, introducing red and cream for three timeless takes on a style you already know well.
Weekend away.
Our founders’ Greek heritage has long shaped the VRG GRL story, so returning to Greece felt like coming back to one of our earliest sources of inspiration.
We spent a few days in Samos with four women who inspire us in very different ways.
GOOD COMPANY.
We welcomed Tash Hoole into HQ to put her own spin on the latest collection.
A day of styling, filming and finding new ways to wear what we’ve been working on.
SOMEWHERE ELSE.
This month, we took the next campaign a little further from home. A few flights, a change of scenery and more than a few things we’re not quite ready to show you yet.
More on that... soon.
AUGUST '26
easy does it.
We welcomed Spring a little differently.
Beauty doesn’t wait for the perfect backdrop. It turns up unexpectedly, in places you weren’t looking.
With that in mind, we launched our newest campaign built around bold prints, strong silhouettes and mood-lifting colour.
Discover the campaign.
NEW ARRIVALS.
The VRG GRL family is quite literally growing.
Co-founders Daniella and Natalia are both expecting, giving ‘new arrivals’ a whole new meaning.
Good taste, better timing.
You made good use of our 20% OFF Everything Sale.
Carts were full and favourites were secured. Safe to say, restraint was in short supply.
SPOTTED IN CPH.
VRG GRL sighting at Copenhagen Fashion Week.
Far from home but dressed for the occasion.
what cool girls do.
We spent a few full days in Paris with Sasha Sviridovskaya and her inner circle, seeing the city through a local point of view.
Proof that the best looks (and the best plans) rarely stick to the obvious route.
See more.
vrg grl society irl.
A night reserved for VRG GRL Society.
Perks should feel personal so we welcomed some of our top-tier loyalty members to our Warringah Mall store for an exclusive showing of our September collection.
A first look at what’s next, styled up close with good company.
JULY '26
The Full Experience.
Inside Retail ranked us #1 for Overall Experience. A result shaped by the customers who keep showing us where to go next. From first click to your doorstep, every detail delivered.
next up.
What’s next needed better weather so we took it to Fiji. A first look now. The full story, soon.
SAME GRLS, DIFFERENT CITY.
Full calendar. Somewhere to be. Wardrobes that never miss a beat. Consider it the long-overdue girls trip that finally made it out of the group chat.
Tried, Tested, Taken Home.
We welcomed a couple of Tier 3 Society members into VRG GRL HQ for the first of an ongoing series. A chance for us to get to know the women behind the wardrobes.
much anticipated.
You’ve been eyeing it off for weeks. We noticed.
The much-anticipated sequin skirt is finally landing this month. Keep watch on our August drops. Consider this your warning.
Ten Years, Well Spent.
We celebrated 10 years of Jessie at VRG GRL. From Creative Assistant to our Founder, Natalia, now to Art Director. Some people grow with a brand, others help build it.
BACK WHERE IT BEGAN.
Plans are well underway for something new, in a place we know very well.
We’ve brought in the experts to help bring it to life. The result? A little more convenience for you and one less reason to wait for the postman. More soon.
JUNE '26
CHASING COLOUR.
We're escaping the everyday for something a little less expected. Stay tuned as we take off for our next campaign shoot.
MELBOURNE, RESERVED.
VRG GRL Society is where the good things happen first. We hosted our Tier 3 members for a four-course French lunch at Harriot - where the best part, as always, wasn’t on the menu.
field notes.
Our Creative Director and design team spent time on the ground in China. Because before the sketchbook, comes the research.
MEET THE MOMENTUM.
Eighteen new faces joined us across May and June, from our HQ, DC and retail stores. As we keep growing, so does the team behind it.
MEASURED BETTER.
We’ve changed how we measure our impact. We’re now using operational data like kilometres, kilowatts and kilograms to track our emissions more clearly with less guesswork.
GREEN THUMBS.
We traded our desks for the parklands by allocating 20 annual volunteer hours to planting natives and maintaining local reserves. We left with a deeper appreciation for the people quietly keeping them thriving.
NEW POSTCODE, LOADING.
New walls in the works. Let's just say
we're making ourselves a little easier to find.
MAY '26
BONDI. it’s official.
We started with an opening event, then opened the doors to an even bigger welcome than we could have imagined. Safe to say, our first weekend was a success. Bondi, your new local is here.
Discover Bondi.
introducing preston.
Our first 100% leather piece, introducing the Preston Suede Jacket. Cut in soft camel suede in an oversized fit and structured edge, it makes everything underneath feel instantly more considered. A forever piece deserves somewhere to rest, so every Preston arrives with a complimentary garment bag.
Shop Preston.
De Vacaciones.
Costa Brava called, and we packed accordingly. A few days spent in our favourite pocket of Spain, dining with company worth crossing time zones for.
SAVED YOU A SEAT.
We celebrated in our home city with the community who make VRG GRL what it is. This month we gathered at Bar Monte with our VRG GRL Society Tier Three members for lunch and a little local love. A reminder that this community has always been more than a following. It’s a feeling.
Melbourne, see you soon.
just in.
This month, we launched our latest campaign, In Transit, shot on Rottnest Island, Australia. We moved with purpose across the island, but couldn’t help slowing down for the view.
a brave life.
Ahead of Mother’s Day, some of our team had the privilege of volunteering with A Brave Life, helping prepare newborn essentials through their Baby Bundle program. As a team built by and for women, we’re proud to support an organisation caring for vulnerable mothers from pregnancy through to their baby’s first year.
we’re growing.
This month, we opened new roles across the company. The team is growing, the pace is picking up and we’re making room for what’s next.
APRIL '26
TAKE A SEAT.
A table reserved for VRG GRL Society. Our first customer event… and it went exactly how it should. This year, we’re making space to spend more time with our community, less distance, more moments like this. In case you missed it, Brisbane and Melbourne you’re next.
canvas.
This month we launched an in-house print that feels like art class got serious. Designed to read like it’s painted straight onto the piece, the garment as canvas. Hand-painted on calico, then reworked. On sheer, it softens. On denim, it doesn’t hold back.
Shop Canvas.
on the horizon.
Sun, salt, and a slower kind of pace. Our upcoming campaign took us to the opposite side of Australia...
Discover the campaign.
FROM SOURCE TO PRODUCTION.
From fabric sourcing to factory floors, this month our production and design team flew to China with a focus on finding new materials and strengthening partnerships. What came back is already shifting what’s next.
willow 2.0
Our first certified organic cotton fabric is currently in the works. A new standard in how we source and make. Better is a direction - and we’re moving.
en route.
Just not quite yet. A few days set a little further afield. An event taking shape somewhere worth the flight.
MARCH '26
STAY FOR DINNER.
There’s no better way to mark a new collection than in the company of women who embody it. We gathered at The French Exit for an intimate dinner to celebrate March - good food, familiar faces, and a night that lingered past the last pour.
opposite direction.
Our next campaign is on the horizon. Any guesses where we’re headed…
best dressed, second life.
This month we opened the archives. Past pieces, rare one-off samples, sequin best-sellers - styles that lived a first life and were ready for another. A day for our community to build up their wardrobe and give these pieces their next chapter.
A New Place to Land.
We’ve moved things around (on purpose). A new website designed to make getting dressed feel effortless, seamless, and considered.
Out of office.
A little noise in Bondi. Construction’s starting… the good kind of disruption.
Same fit, same fan club.
This month we launched our iconic Dalton Blazer in Spectrum. Fabrics woven together into a textured tweed - constructed, not printed. From a distance, refined. Up close, intricate and slightly undone.
your future, on the VRG.
On International Women’s Day, we launched our On The VRG Internship Program - because opportunity grows when it’s shared. A paid, ongoing pathway for women stepping into fashion and business, built to back what’s next.
up next.
Tension Theory. The direction for April. Style that moves between moods… restraint and expression, delicate and directional.