OUR MISSION
‘Inspire creativity and confidence through style’.
Known globally as a leader in creating trends, inspiring style and setting new standards in the fashion market, VRG GRL encourages young women everywhere to celebrate their individuality and discover their creativity through style.
COMMUNITY AND SUPPORT
Since VRG GRL started, our founders Daniella and Natalia have made it their priority to give back and support people in need. We’ve been donating to causes we love since our inception, and we’re proud to continue doing this in 2025 and beyond.
DIVERSITY AND INCLUSION
We know we have a long way to go, and we recognise and take accountability for the role we play in making fashion more inclusive and accessible to everyone. We are working hard to diversify our size range. The majority of our product is available in AU size 4-16 / XXS-XXL, and we are currently working towards 100% of our products being available in this size range. Similarly, we have transitioned to easy-fit, versatile, and adjustable features to ensure our pieces can be worn dynamically and cater to a broader range of bodies.
FOR WOMEN, BY WOMEN
While our brand continues to evolve, VRG GRL’s mission has always stayed the same. Since the beginning, we have been committed to empowering women to feel like their most creative and confident selves. We couldn’t achieve this without the incredibly powerful women who bring VRG GRL to life every day.
As a female-founded business, we are proud that over 85% of our workforce consists of women, from our Head Office to our Distribution Centre and Retail Store. The influence of female leadership is further amplified with women making up 80% of our executive and leadership team.
Paid Parental Leave Program and Family Health Leave Program
We are deeply committed to supporting women not only in their careers but also in their personal journeys. We recognise that fulfilment comes from more than just professional success, it also comes from being present and connected in personal and family life.
This is why we prioritise flexibility, empathy, and understanding in our workplace culture. We value the role that family plays in shaping a balanced, healthy lifestyle and are proud to foster an environment where women feel empowered to thrive across all areas of their lives. Whether it's through flexible work arrangements, our supportive policies, or our 4 day work week, we are committed to ensuring our team feel confident in achieving their professional and personal goals.
BENEFITS
- VRG GRL Paid Parental Leave Program will include 14 weeks of paid parental leave at the employee’s regular rate of pay plus superannuation.
- Additional leave benefits to our employees for IVF and fertility related appointments, pregnancy scans/doctor’s appointments, egg freezing or retrieval, pregnancy-related illnesses or medical complications, miscarriage recovery, attending to your child suffering with an illness or attending your child's medical appointments.
RETURN-TO-WORK OPTIONS
We recognise that returning to work after parental leave can be a significant transition for new parents, both emotionally and practically. To support this journey, we offer flexible return-to-work options designed to ease the adjustment period and meet individual needs. These may include but are not limited to:
- Gradual return back to full time hours
- Reduced hours for some time
- Working from home arrangements
- Variations to start and finish times
- Flexibility for breastfeeding mothers
