VRG GRL x JASON LEE PARRY

VRG GRL through the lens of Jason Lee Parry. Set in the Beverly Crest neighbourhood of Los Angeles, California, our latest collection was photographed on muse Paige Reifler, against the architectural backdrop of the 1960's Goldstein Residence.


Known for his unique storytelling ability, Jason’s work caught the eye of VRG GRL Creative Director, Natalia. Combining forces, we set the creative foundation for our Winter 24 campaign. 


Discover below an expression of our favourite collaboration to date.

 

 

 

 

 

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  • THERE’S SOMETHING ABOUT PARIS

    THERE’S SOMETHING ABOUT PARIS

    During a visit to VRG GRL HQ, Paris styled her favourite pieces from our July collection, gravitating towards pieces that blur the lines between comfort and statement. 

    THERE’S SOMETHING ABOUT PARIS

    During a visit to VRG GRL HQ, Paris styled her favourite pieces from our July collection, gravitating towards pieces that blur the lines between comfort and statement. 

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  • A NIGHT AT NEPTUNE'S GROTTO FOR VRG GRL X JESS PECORARO

    A NIGHT AT NEPTUNE'S GROTTO FOR VRG GRL X JESS ...

    To celebrate the launch of our collaboration with stylist Jess Pecoraro, we brought our signature style to Sydney’s iconic Neptune’s Grotto.

    A NIGHT AT NEPTUNE'S GROTTO FOR VRG GRL X JESS ...

    To celebrate the launch of our collaboration with stylist Jess Pecoraro, we brought our signature style to Sydney’s iconic Neptune’s Grotto.

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  • A VERY VRG GRL DINNER PARTY

    A VERY VRG GRL DINNER PARTY

    We held an intimate dinner party in an iconic NYC loft to celebrate the new season and the creative, confident women who continue to inspire us.

    A VERY VRG GRL DINNER PARTY

    We held an intimate dinner party in an iconic NYC loft to celebrate the new season and the creative, confident women who continue to inspire us.

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  • INTERNATIONAL WOMEN'S DAY 2025

    INTERNATIONAL WOMEN'S DAY 2025

    In honour of International Women’s Day, and this year’s theme, Accelerate Action, we have partnered with an amazing charity, Friends With Dignity.

    INTERNATIONAL WOMEN'S DAY 2025

    In honour of International Women’s Day, and this year’s theme, Accelerate Action, we have partnered with an amazing charity, Friends With Dignity.

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  • 5 DAYS IN PARIS

    5 DAYS IN PARIS

    Paris: The dream city to shoot our latest campaign. Featuring bold layering, and structured silhouettes balanced with feminine details, there was no backdrop more perfect than the city that inspires...

    5 DAYS IN PARIS

    Paris: The dream city to shoot our latest campaign. Featuring bold layering, and structured silhouettes balanced with feminine details, there was no backdrop more perfect than the city that inspires...

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  • IN GOOD COMPANY: LONG LUNCH EDITION.

    IN GOOD COMPANY: LONG LUNCH EDITION.

    Last week, we took over the iconic Sean's Bondi for an afternoon by the sea to celebrate the year that was.

    IN GOOD COMPANY: LONG LUNCH EDITION.

    Last week, we took over the iconic Sean's Bondi for an afternoon by the sea to celebrate the year that was.

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