MONTH IN REVIEW
From our world to yours. Here's a look at what we've been up to this month.
DECEMBER '25
The Art Of Lunch.
To sign off the year, we gathered at Florentino in the heart of Melbourne to celebrate our December collection. Soft light, a familiar warmth and that unmistakable Melbourne hum.
Shimmer Shimmer.
Lace, light and a little chaos. A month wrapped in sequins, bringing the shine and staying unapologetically us.
In Good Company.
The year moved fast – but we moved with it. An end of year celebration at VRG GRL HQ. Here’s to the year that shaped us, to good company, and everything to come.
A Summer Story.
Our latest campaign featured in RUSSH Magazine, capturing the ease, confidence, and rhythm of summer.
Beyond The Outback.
New forms. New energy. Built for what’s next, not what’s familiar. Coming soon.
Founder Notes.
Ideas became outfits; moments became memories. We found rhythm in change, inspiration in each other, and proof that good things come from staying curious. For you - the reason this all feels like more than just clothes.
NOVEMBER '25
Set By The Sea.
A VRG GRL lunch at Una Más in Coogee, Sydney, a celebration of our November collection. Muses and friends of the brand joined our founders for a long lunch by the water. Spanish tapas on table, cocktails in hand and summer in full swing.
Bondi Heat.
Shot earlier in the year on the shores of Bondi, our summer campaign made its debut. Where the sea meets bold self-expression. Think late light, linen in motion, and sequins made for golden hour. This is not your average summer story.
Iconic Ivette.
Our Ivette Sequin Midi Dress sold faster than we could hit refresh. Don’t worry, she’s coming back very soon. Join the waitlist so you don’t miss her twice.
Christmas Drive.
VRG GRL is supporting Friends with Dignity’s Christmas Drive, an initiative offering support to women and children navigating life after domestic violence during the holiday season. The team has already begun placing donations under the Christmas tree ahead of next month’s collection.
Inside HQ.
We’re marking a fresh wave of internal promotions at HQ. Polly our Junior Designer steps into the role of Designer, Meredith shifts from Designer to Design Manager, and Yasmin moves from CX Team Lead into the Operations Coordinator role. We believe in growing from within, and it’s rewarding to see our team continue to move forward with us.
Win A Wardrobe.
Our Win a Wardrobe competition wrapped with one lucky winner, Ashley J, receiving a $2000 VRG GRL wardrobe, personally styled by our Creative Director, Natalia.
In A Sequin Mood.
Event season is here, and there’s plenty more shimmer on the way. Made to move and designed to stand out... stay tuned.
Not Your Average Sale.
Our biggest sale yet arrived with 30% off everything. The energy was high, the carts were full, and the moment felt every bit as big as it looked.
OCTOBER '25
Brisbane Pop-Up.
This month, we brought the energy to VRG GRL HQ with a Brisbane pop-up debuting our October collection. The day was full of new-season looks, familiar faces, and plenty of sweet moments courtesy of Bobby Cola, Billy Water, and Funday Sweets.
VILMA.
The sheer spot skirt that sold out faster than our DMs could load. A VRG GRL favourite... and she’ll be back before you even have time to miss her.
October Mood.
Zebra arrived as the new neutral, polka dots made their playful return, while Jacquard re-emerged in new shades. October was all about embracing change, confidence, and the art of dressing with intention.
An Afternoon With VRG GRL.
To launch our October collection, we hosted an intimate lunch at sAme sAme, Brisbane, where it all began. It was more than a lunch, it was a toast to how far we’ve come.
Store Manager.
Meet Caitlin, our new Store Manager at VRG GRL Warringah Mall store in Sydney. We’re so excited to have her bring her energy and style to the team.
Summer On My Mind.
Summer’s about to hit different. Layers, light, and everything VRG GRL. Stay close.
Dinner’s On Us.
We kicked off event season with gifting one lucky VRG GRL and her two best friends the ultimate girls night; a $500 voucher for dinner anywhere in the world, styled head-to-toe in VRG GRL.
Just A Heads Up.
A hint of transparency. A touch of exclusivity. We’ll say this much: it’s clear you’ll want in.
September '25
HQ Visit.
We welcomed Mattie Gouman into VRG GRL HQ for a day of styling, sharing her take on September and capturing the mood of the season in her own way.
VRG GRL Values.
This month we rolled out values workshops across the VRG GRL team. The sessions focused on connecting personal values with the VRG GRL core values we live and breathe, and turning those values into everyday actions.
Pop Over, Brisbane.
September planning wrapped with finalising our VRG GRL Pop-up; an exclusive pre-launch of the October Collection. See you soon Brisbane...
R U OK?
For R U OK Day, Charlie from The Wholeness Hub led our team through a resilience workshop. Complete with breathwork, journaling, and a much-needed pause to check in with ourselves and each other.
Summer In Motion.
Summer starts here. Shot in Sydney, Australia... here’s a first glimpse of our upcoming campaign.
RUSSH Reads.
Cool enough to stand alone. VRG GRL’s iconic Zebra print spotted in the pages of RUSSH magazine.
Missed our feature last month? Read it now.
New Devyn In Town.
Devyn... the evolution. Same signature shape, new attitude. The kind of update that makes you look twice. Keep your eyes peeled.
Shop Devyn in Sheer and Lace now.
AUGUST '25
Notes From Copenhagen.
Spotted at Copenhagen Fashion Week: our forever favourite, Devyn. Effortless and confident, she stood out in a sea of street style.
Electric Blue, Exclusively For You.
We’ve been working on something special for our top-tier VRG GRL Society members. Here’s your hint: it’s as cute as it is practical, and yes… it comes with handles.
Spring, Straight From NYC.
We launched our latest campaign, shot in NYC. It’s all about new layers, lasting pieces, and styling with intention. A collection made for now... and built to last.
Read All About It.
Featured in RUSSH... and this chapter is about more than fashion. We’ve shared our journey toward a more purposeful, accountable, and intentional VRG GRL. At the heart of this evolution is the pursuit of B Corp Certification by early 2026.
Something Is On The Horizon...
Next month we’re chasing the heat... and the kind of backdrop that makes you want to stay a little longer. Consider this your first clue for what’s coming next.
Our Impact, In Focus.
This month, we completed our Impact Report, marking a big step toward our goal of B-Corp certification. It covers our commitments to our community, the planet, and the quality of our product. A chapter of progress and purpose, building VRG GRL the right way.
Read our 2025 Impact Report.