MONTH IN REVIEW
From our world to yours. Here's a look at what we've been up to this month.
APRIL '26
TAKE A SEAT.
A table reserved for VRG GRL Society. Our first customer event… and it went exactly how it should. This year, we’re making space to spend more time with our community, less distance, more moments like this. In case you missed it, Brisbane and Melbourne you’re next.
canvas.
This month we launched an in-house print that feels like art class got serious. Designed to read like it’s painted straight onto the piece, the garment as canvas. Hand-painted on calico, then reworked. On sheer, it softens. On denim, it doesn’t hold back.
Shop Canvas.
on the horizon.
Sun, salt, and a slower kind of pace. Our upcoming campaign took us to the opposite side of Australia...
Discover the campaign.
FROM SOURCE TO PRODUCTION.
From fabric sourcing to factory floors, this month our production and design team flew to China with a focus on finding new materials and strengthening partnerships. What came back is already shifting what’s next.
willow 2.0
Our first certified organic cotton fabric is currently in the works. A new standard in how we source and make. Better is a direction - and we’re moving.
en route.
Just not quite yet. A few days set a little further afield. An event taking shape somewhere worth the flight.
MARCH '26
STAY FOR DINNER.
There’s no better way to mark a new collection than in the company of women who embody it. We gathered at The French Exit for an intimate dinner to celebrate March - good food, familiar faces, and a night that lingered past the last pour.
opposite direction.
Our next campaign is on the horizon. Any guesses where we’re headed…
best dressed, second life.
This month we opened the archives. Past pieces, rare one-off samples, sequin best-sellers - styles that lived a first life and were ready for another. A day for our community to build up their wardrobe and give these pieces their next chapter.
A New Place to Land.
We’ve moved things around (on purpose). A new website designed to make getting dressed feel effortless, seamless, and considered.
Out of office.
A little noise in Bondi. Construction’s starting… the good kind of disruption.
Same fit, same fan club.
This month we launched our iconic Dalton Blazer in Spectrum. Fabrics woven together into a textured tweed - constructed, not printed. From a distance, refined. Up close, intricate and slightly undone.
your future, on the VRG.
On International Women’s Day, we launched our On The VRG Internship Program - because opportunity grows when it’s shared. A paid, ongoing pathway for women stepping into fashion and business, built to back what’s next.
up next.
Tension Theory. The direction for April. Style that moves between moods… restraint and expression, delicate and directional.
FEBRUARY '26
On the edge of better.
We’re now a certified B Corporation. It makes us accountable. Transparent. Measured against global standards, not just our own good intentions. Better is a direction - and we’re moving.
Out of office.
The brand team took a few days to switch off and reset. Clear heads, fresh energy, and back to what we do best.
intentional misdirection.
This month we launched our latest Autumn ’26 campaign. A season shaped by how things feel, not just how they look. Designed to be worn often. Styled your way. Built to last beyond the moment.
Icons, In New Light.
New colour ways are on the horizon... and they’re not here to whisper. Ivette and Arden returning in new shades that do the talking for you. Try to act surprised.
vrg grl society irl.
A night reserved for VRG GRL Society. We opened the doors of our Warringah Mall, Sydney store to our top-tier loyalty members. Good energy, great company, and early access to our March styles… because perks should feel personal.
First In, Best Dressed.
Rare finds, limited time. From the cutting room to your closet, our sample sale begins. Brisbane, see you on March 7.
JANUARY '26
First Things First.
We had our first shoot of the year, bringing our February ‘26 collection to life. A focus on form, texture and wearability defines the season ahead.
ON THE VRG.
January marks the launch of On the VRG, our new leadership development program built to strengthen leadership capability, grow impact and build confidence... shaping the future of VRG GRL.
INTO THE OUTBACK.
Next month, we go somewhere unexpected. Shot in the outback, our new campaign launch is almost here - considered, off-centre, and exactly the point.
Inside VRG GRL HQ.
Jess Leahy stopped by to style January her way. Bold combinations, considered layers and proof that the new year doesn’t have to play it safe.
With You in Mind.
This one’s for you. This year we’re creating more shared moments for our customers, bringing our VRG GRL Society community together around the table. We can’t wait to share what’s in the works.
Hi, Bondi.
New walls, same us. VRG GRL enters its next retail chapter.
See you soon.
DECEMBER '25
The Art Of Lunch.
To sign off the year, we gathered at Florentino in the heart of Melbourne to celebrate our December collection. Soft light, a familiar warmth and that unmistakable Melbourne hum.
Shimmer Shimmer.
Lace, light and a little chaos. A month wrapped in sequins, bringing the shine and staying unapologetically us.
In Good Company.
The year moved fast – but we moved with it. An end of year celebration at VRG GRL HQ. Here’s to the year that shaped us, to good company, and everything to come.
A Summer Story.
Our latest campaign featured in RUSSH Magazine, capturing the ease, confidence, and rhythm of summer.
Beyond The Outback.
New forms. New energy. Built for what’s next, not what’s familiar. Coming soon.
Founder Notes.
Ideas became outfits; moments became memories. We found rhythm in change, inspiration in each other, and proof that good things come from staying curious. For you - the reason this all feels like more than just clothes.
NOVEMBER '25
Set By The Sea.
A VRG GRL lunch at Una Más in Coogee, Sydney, a celebration of our November collection. Muses and friends of the brand joined our founders for a long lunch by the water. Spanish tapas on table, cocktails in hand and summer in full swing.
Bondi Heat.
Shot earlier in the year on the shores of Bondi, our summer campaign made its debut. Where the sea meets bold self-expression. Think late light, linen in motion, and sequins made for golden hour. This is not your average summer story.
Iconic Ivette.
Our Ivette Sequin Midi Dress sold faster than we could hit refresh. Don’t worry, she’s coming back very soon. Join the waitlist so you don’t miss her twice.
Christmas Drive.
VRG GRL is supporting Friends with Dignity’s Christmas Drive, an initiative offering support to women and children navigating life after domestic violence during the holiday season. The team has already begun placing donations under the Christmas tree ahead of next month’s collection.
Inside HQ.
We’re marking a fresh wave of internal promotions at HQ. Polly our Junior Designer steps into the role of Designer, Meredith shifts from Designer to Design Manager, and Yasmin moves from CX Team Lead into the Operations Coordinator role. We believe in growing from within, and it’s rewarding to see our team continue to move forward with us.
Win A Wardrobe.
Our Win a Wardrobe competition wrapped with one lucky winner, Ashley J, receiving a $2000 VRG GRL wardrobe, personally styled by our Creative Director, Natalia.
In A Sequin Mood.
Event season is here, and there’s plenty more shimmer on the way. Made to move and designed to stand out... stay tuned.
Not Your Average Sale.
Our biggest sale yet arrived with 30% off everything. The energy was high, the carts were full, and the moment felt every bit as big as it looked.