MONTH IN REVIEW
From our world to yours. Here's a look at what we've been up to this month.
OCTOBER '26
A long-awaited arrival.
Our Paloma print made its debut. Hand-painted in-house, with bold watercolour blooms and a little individuality built into every piece.
win a wardrobe.
We gave one lucky VRG GRL, Ciara T, a very good reason to clear some wardrobe space.
A $2,000 AUD wardrobe, personally styled by our Creative Director, Natalia.
the long table.
We brought together friends of VRG GRL in Sydney for The Long Table. An afternoon of connection, personal style and a first look at October. Same collection, seen differently from every seat.
IN-HOUSE, IN FOCUS.
A little behind-the-scenes intel. Every look you scroll past on our website starts right here in our studio.
Three in-house shoots this month alone, all brought to life by our very own team.
DRINKS ON US.
A homecoming, best shared. We brought our local VRG GRL Society together at Niky Newstead to celebrate the opening of our new Chermside store and raise a glass to the women who've made our story what it is today.
going places.
You may have spotted VRG GRL buses and trams that have made their way across QLD, NSW and VIC, bringing the brand to your everyday commute.
Quite literally... going places.
SEPTEMBER '26
homebound.
Chermside and Noosa are officially joining the map. Two new VRG GRL stores, two new excuses to see the latest IRL.
THREE OF A KIND.
A good signature deserves options.
This month, we expanded the Fairfax story beyond black, introducing red and cream for three timeless takes on a style you already know well.
Weekend away.
Our founders’ Greek heritage has long shaped the VRG GRL story, so returning to Greece felt like coming back to one of our earliest sources of inspiration.
We spent a few days in Samos with four women who inspire us in very different ways.
GOOD COMPANY.
We welcomed Tash Hoole into HQ to put her own spin on the latest collection.
A day of styling, filming and finding new ways to wear what we’ve been working on.
SOMEWHERE ELSE.
This month, we took the next campaign a little further from home. A few flights, a change of scenery and more than a few things we’re not quite ready to show you yet.
More on that... soon.
AUGUST '26
easy does it.
We welcomed Spring a little differently.
Beauty doesn’t wait for the perfect backdrop. It turns up unexpectedly, in places you weren’t looking.
With that in mind, we launched our newest campaign built around bold prints, strong silhouettes and mood-lifting colour.
Discover the campaign.
NEW ARRIVALS.
The VRG GRL family is quite literally growing.
Co-founders Daniella and Natalia are both expecting, giving ‘new arrivals’ a whole new meaning.
Good taste, better timing.
You made good use of our 20% OFF Everything Sale.
Carts were full and favourites were secured. Safe to say, restraint was in short supply.
SPOTTED IN CPH.
VRG GRL sighting at Copenhagen Fashion Week.
Far from home but dressed for the occasion.
what cool girls do.
We spent a few full days in Paris with Sasha Sviridovskaya and her inner circle, seeing the city through a local point of view.
Proof that the best looks (and the best plans) rarely stick to the obvious route.
See more.
vrg grl society irl.
A night reserved for VRG GRL Society.
Perks should feel personal so we welcomed some of our top-tier loyalty members to our Warringah Mall store for an exclusive showing of our September collection.
A first look at what’s next, styled up close with good company.
JULY '26
The Full Experience.
Inside Retail ranked us #1 for Overall Experience. A result shaped by the customers who keep showing us where to go next. From first click to your doorstep, every detail delivered.
next up.
What’s next needed better weather so we took it to Fiji. A first look now. The full story, soon.
SAME GRLS, DIFFERENT CITY.
Full calendar. Somewhere to be. Wardrobes that never miss a beat. Consider it the long-overdue girls trip that finally made it out of the group chat.
Tried, Tested, Taken Home.
We welcomed a couple of Tier 3 Society members into VRG GRL HQ for the first of an ongoing series. A chance for us to get to know the women behind the wardrobes.
much anticipated.
You’ve been eyeing it off for weeks. We noticed.
The much-anticipated sequin skirt is finally landing this month. Keep watch on our August drops. Consider this your warning.
Ten Years, Well Spent.
We celebrated 10 years of Jessie at VRG GRL. From Creative Assistant to our Founder, Natalia, now to Art Director. Some people grow with a brand, others help build it.
BACK WHERE IT BEGAN.
Plans are well underway for something new, in a place we know very well.
We’ve brought in the experts to help bring it to life. The result? A little more convenience for you and one less reason to wait for the postman. More soon.
JUNE '26
CHASING COLOUR.
We're escaping the everyday for something a little less expected. Stay tuned as we take off for our next campaign shoot.
MELBOURNE, RESERVED.
VRG GRL Society is where the good things happen first. We hosted our Tier 3 members for a four-course French lunch at Harriot - where the best part, as always, wasn’t on the menu.
field notes.
Our Creative Director and design team spent time on the ground in China. Because before the sketchbook, comes the research.
MEET THE MOMENTUM.
Eighteen new faces joined us across May and June, from our HQ, DC and retail stores. As we keep growing, so does the team behind it.
MEASURED BETTER.
We’ve changed how we measure our impact. We’re now using operational data like kilometres, kilowatts and kilograms to track our emissions more clearly with less guesswork.
GREEN THUMBS.
We traded our desks for the parklands by allocating 20 annual volunteer hours to planting natives and maintaining local reserves. We left with a deeper appreciation for the people quietly keeping them thriving.
NEW POSTCODE, LOADING.
New walls in the works. Let's just say
we're making ourselves a little easier to find.
MAY '26
BONDI. it’s official.
We started with an opening event, then opened the doors to an even bigger welcome than we could have imagined. Safe to say, our first weekend was a success. Bondi, your new local is here.
Discover Bondi.
introducing preston.
Our first 100% leather piece, introducing the Preston Suede Jacket. Cut in soft camel suede in an oversized fit and structured edge, it makes everything underneath feel instantly more considered. A forever piece deserves somewhere to rest, so every Preston arrives with a complimentary garment bag.
Shop Preston.
De Vacaciones.
Costa Brava called, and we packed accordingly. A few days spent in our favourite pocket of Spain, dining with company worth crossing time zones for.
SAVED YOU A SEAT.
We celebrated in our home city with the community who make VRG GRL what it is. This month we gathered at Bar Monte with our VRG GRL Society Tier Three members for lunch and a little local love. A reminder that this community has always been more than a following. It’s a feeling.
Melbourne, see you soon.
just in.
This month, we launched our latest campaign, In Transit, shot on Rottnest Island, Australia. We moved with purpose across the island, but couldn’t help slowing down for the view.
a brave life.
Ahead of Mother’s Day, some of our team had the privilege of volunteering with A Brave Life, helping prepare newborn essentials through their Baby Bundle program. As a team built by and for women, we’re proud to support an organisation caring for vulnerable mothers from pregnancy through to their baby’s first year.
we’re growing.
This month, we opened new roles across the company. The team is growing, the pace is picking up and we’re making room for what’s next.
APRIL '26
TAKE A SEAT.
A table reserved for VRG GRL Society. Our first customer event… and it went exactly how it should. This year, we’re making space to spend more time with our community, less distance, more moments like this. In case you missed it, Brisbane and Melbourne you’re next.
canvas.
This month we launched an in-house print that feels like art class got serious. Designed to read like it’s painted straight onto the piece, the garment as canvas. Hand-painted on calico, then reworked. On sheer, it softens. On denim, it doesn’t hold back.
Shop Canvas.
on the horizon.
Sun, salt, and a slower kind of pace. Our upcoming campaign took us to the opposite side of Australia...
Discover the campaign.
FROM SOURCE TO PRODUCTION.
From fabric sourcing to factory floors, this month our production and design team flew to China with a focus on finding new materials and strengthening partnerships. What came back is already shifting what’s next.
willow 2.0
Our first certified organic cotton fabric is currently in the works. A new standard in how we source and make. Better is a direction - and we’re moving.
en route.
Just not quite yet. A few days set a little further afield. An event taking shape somewhere worth the flight.