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MONTH IN REVIEW
From our world to yours. Here's a look at what we've been up to this month.
AUGUST '25
Notes From Copenhagen.
Spotted at Copenhagen Fashion Week: our forever favourite, Devyn. Effortless and confident, she stood out in a sea of street style.
Electric Blue, Exclusively For You.
We’ve been working on something special for our top-tier VRG GRL Society members. Here’s your hint: it’s as cute as it is practical, and yes… it comes with handles.
Spring, Straight From NYC.
We launched our latest campaign, shot in NYC. It’s all about new layers, lasting pieces, and styling with intention. A collection made for now... and built to last.
Read All About It.
Featured in RUSSH... and this chapter is about more than fashion. We’ve shared our journey toward a more purposeful, accountable, and intentional VRG GRL. At the heart of this evolution is the pursuit of B Corp Certification by early 2026.
Something Is On The Horizon...
Next month we’re chasing the heat... and the kind of backdrop that makes you want to stay a little longer. Consider this your first clue for what’s coming next.
Our Impact, In Focus.
This month, we completed our Impact Report, marking a big step toward our goal of B-Corp certification. It covers our commitments to our community, the planet, and the quality of our product. A chapter of progress and purpose, building VRG GRL the right way.
Read our 2025 Impact Report.
JULY '25
Loyalty Has Never Tasted Sweeter.
We launched our refreshed loyalty program, VRG GRL SOCIETY. To celebrate, we surprised some of our top-tier members with something sweet, because these moments are better shared.
Major Milestone.
From the early days to everything you see now, she’s been right there with us. Our Brand Manager just celebrated 9 years at VRG GRL: a creative force, a true OG, and still going strong.
There’s Something About Paris.
During a visit to the VRG GRL HQ, Paris Wycherley styled her July favourites - proof that comfort and cool can share the same hanger.
Caught In The Wild.
On the move, literally. Our VRG GRL bus ads just hit the streets in Brisbane, Sydney, Melbourne, and Perth. Eyes on the road, you might just spot us.
Always Growing.
There are a few new faces at VRG GRL HQ - bringing fresh energy and new ideas to the team. Let’s just say, growth looks good on us.
Tomato Lover.
She’s back. Our most-loved Roma print returns. It’s everything you love in fresh styles and new shapes.
Start With Stillness.
At VRG GRL HQ, we pressed pause with a wellness yoga morning and breakfast. We partnered with BAHE for a moment to move, refuel, and reconnect. At VRG GRL, wellbeing isn’t just part of the conversation - it’s part of the culture.
JUNE '25
Second Life.
At VRG GRL, we’re committed to reducing waste. Our annual Sample Sale in Brisbane gives pieces a second life, with any remaining styles donated to charity. We loved seeing so many customers attend and the day was made even better by local businesses — Nodo, DRZLE, Sol Cleanse, and Bobby, who provided treats and drinks on the day.
Be A Part Of Our World.
We're making some exciting changes to our Loyalty Program. We can’t wait to show you what’s coming - we know you’re going to love it.
Find out more here.
The Undone Edit.
We launched an edit in collaboration with Australian stylist Jess Pecoraro — the ultimate capsule for the undone-yet-refined girl.
Shop the edit here.
Wine And Dine.
Another month, another dinner party. We held an intimate evening at Neptune’s Grotto to celebrate our latest edit with Jess P. The night was filled with good company, style and food.
Denim, Done Right.
We've expanded our denim range with new shapes, styles, and washes — from washed blue to true black — all elevated with branded hardware and signature VRG GRL patches.
Shop denim here.
We Heard You.
New and improved — based on your feedback, we've reviewed the fits of some of our best-sellers.
We’ve made thoughtful updates to the Rosalia Satin Bias Cut Maxi Dress, specifically updating the bust and hip measurements to offer a more flattering fit.
If you’ve previously returned this style due to fit, we invite you to explore the updated version. Full measurements can be found in the Size & Fit section.
Always Russhing Around.
We’re working closely with RUSSH on some exciting things... We can’t wait to share more.
MAY '25
Time For More.
At VRG GRL, we’re proud to empower our team to give back - offering 20 hours of paid volunteer leave each year to support causes that matter to them. It’s our way of making time for what’s really important to us - purpose, connection, and community.
Dinner’s On Us.
To celebrate the launch of our May Collection, we flew to NYC to host an intimate dinner party. The loft space was transformed in signature VRG GRL style, undone yet refined, with every detail curated to reflect our ethos of Never Be Boring.
Read more on the blog.
She Does It All.
At VRG GRL, we’re proud to support women through every stage of motherhood. We’ve introduced two new initiatives for the incredible women behind our brand. This includes 14 weeks of paid parental leave at full pay, plus superannuation, and additional leave for IVF, fertility treatments, pregnancy-related appointments, miscarriage recovery, and caring for a sick child.
Find out more here.
Always On The Run.
During our time in NYC, the team shot an upcoming campaign. All we can say is the best just keeps getting better.
Behind It All.
As we move closer to achieving our B Corp Certification, our dedicated Responsibility Officer, Issy, has been working hard behind the scenes on our Impact Report.
At VRG GRL, we believe fashion should feel good in every sense - from how it looks to how it's made. Becoming B Corp Certified is our way of holding ourselves accountable to the values we already live by: Empowering people, protecting the planet, and building a business that’s driven by purpose, not just profit.
This certification will reflect our commitment to transparency, ethical practices, and continuous improvement. It’s an important step in our journey to create a more sustainable and positive future for our community and beyond.
Bright Futures.
Our VRG GRL team is always growing, and we’re proud to introduce our new internship program. Eloise, a valued member of our DC team, has just wrapped up her internship in Social Media here at our HQ. She has an amazing future ahead, and we’re so excited to be part of this journey with her.
As part of our commitment to nurturing talent from within, we’re proud to offer internal internships that empower our team members to grow their skills, explore new areas of the business, and take the next step in their career journey.
Rushing Around.
Turning pages and turning heads - VRG GRL features in RUSSH Magazine again.
