EVENT SEASON IS HERE.

October arrived dressed for the occasion - and so did we.

To celebrate the launch of our October collection, we hosted an intimate lunch at sAme sAme in Brisbane, the city where it all began. A hand-picked circle of muses, creators, and friends of the brand who continue to inspire VRG GRL came together, each arriving in their favourite new-season pieces.

Every detail was curated with intention: subtle touches that amplified rather than overpowered the space. A palette of neutrals with green accents drew from sAme sAme’s already moody, refined energy, while draped muslin and en masse florals created a backdrop that felt considered yet undone - truly reflecting the essence of VRG GRL.

Guests were greeted with welcome cocktails poured from an iconic VRG GRL cocktail tower, and plates of bold Southeast Asian flavours followed.

Sheer, jacquard, zebra, polka dot, and sequins all made an appearance, with each guest styling October arrivals in their own way.

More than just a long lunch, the afternoon was a celebration of how far we’ve come - in the very city where VRG GRL was built from the ground up.

Event wear, the VRG GRL way.

What they wore. How they wore it.

Steal their style now.

Pop-Up at VRG GRL HQ

To continue the celebrations, we opened the doors to our Brisbane HQ, temporarily transforming it into a pop-up store and giving our wider community the exclusive opportunity to shop the October collection before it landed online.

  • VRG GRL De Vacaciones

    VRG GRL De Vacaciones

    Seven suitcases, two flights and close to thirty hours of travel later, we arrived in Costa Brava, where the views do most of the talking. We just packed well.

    VRG GRL De Vacaciones

    Seven suitcases, two flights and close to thirty hours of travel later, we arrived in Costa Brava, where the views do most of the talking. We just packed well.

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  • Hello, Bondi.

    Hello, Bondi.

    We opened the doors to our newest store in Bondi, Sydney. Step inside the space and discover the design philosophy behind VRG GRL Bondi with Studio Doherty.

    Hello, Bondi.

    We opened the doors to our newest store in Bondi, Sydney. Step inside the space and discover the design philosophy behind VRG GRL Bondi with Studio Doherty.

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  • Stay For Dinner.

    Stay For Dinner.

    In celebration of our March collection, we hosted an intimate group of muses, creators and friends at The French Exit in Brisbane for our first dinner event of the year. 

    Stay For Dinner.

    In celebration of our March collection, we hosted an intimate group of muses, creators and friends at The French Exit in Brisbane for our first dinner event of the year. 

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  • In Good Company.

    In Good Company.

    The year moved fast - but we moved with it. We found rhythm in change, inspiration in each other, and proof that good things come from staying curious.

    In Good Company.

    The year moved fast - but we moved with it. We found rhythm in change, inspiration in each other, and proof that good things come from staying curious.

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  • The Art Of Lunch.

    The Art Of Lunch.

    As a new rhythm took hold, we gathered at Florentino in the heart of Melbourne for our first event in the city. 

    The Art Of Lunch.

    As a new rhythm took hold, we gathered at Florentino in the heart of Melbourne for our first event in the city. 

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  • Summer, Served.

    Summer, Served.

    Set by the sea at Una Más in Coogee, Sydney, a celebration of our Summer campaign, Dressing The Waves, unfolded.

    Summer, Served.

    Set by the sea at Una Más in Coogee, Sydney, a celebration of our Summer campaign, Dressing The Waves, unfolded.

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