EVENT SEASON IS HERE.

October arrived dressed for the occasion - and so did we.

To celebrate the launch of our October collection, we hosted an intimate lunch at sAme sAme in Brisbane, the city where it all began. A hand-picked circle of muses, creators, and friends of the brand who continue to inspire VRG GRL came together, each arriving in their favourite new-season pieces.

Every detail was curated with intention: subtle touches that amplified rather than overpowered the space. A palette of neutrals with green accents drew from sAme sAme’s already moody, refined energy, while draped muslin and en masse florals created a backdrop that felt considered yet undone - truly reflecting the essence of VRG GRL.

Guests were greeted with welcome cocktails poured from an iconic VRG GRL cocktail tower, and plates of bold Southeast Asian flavours followed.

Sheer, jacquard, zebra, polka dot, and sequins all made an appearance, with each guest styling October arrivals in their own way.

More than just a long lunch, the afternoon was a celebration of how far we’ve come - in the very city where VRG GRL was built from the ground up.

Event wear, the VRG GRL way.

What they wore. How they wore it.

Steal their style now.

Pop-Up at VRG GRL HQ

To continue the celebrations, we opened the doors to our Brisbane HQ, temporarily transforming it into a pop-up store and giving our wider community the exclusive opportunity to shop the October collection before it landed online.

  • Summer, Served.

    Summer, Served.

    Set by the sea at Una Más in Coogee, Sydney, a celebration of our Summer campaign, Dressing The Waves, unfolded.

    Summer, Served.

    Set by the sea at Una Más in Coogee, Sydney, a celebration of our Summer campaign, Dressing The Waves, unfolded.

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  • Linen, On Holiday.

    Linen, On Holiday.

    This isn’t your quiet linen. Every piece is sun-soaked, spontaneous, and perfectly undone - the kind of linen that belongs on holiday, wherever you are.

    Linen, On Holiday.

    This isn’t your quiet linen. Every piece is sun-soaked, spontaneous, and perfectly undone - the kind of linen that belongs on holiday, wherever you are.

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  • October: Behind The Collection

    October: Behind The Collection

    This month’s collection celebrates contrast, creativity and the freedom to style without rules. Take a look behind the scenes of our October designs.

    October: Behind The Collection

    This month’s collection celebrates contrast, creativity and the freedom to style without rules. Take a look behind the scenes of our October designs.

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  • An Afternoon With VRG GRL.

    An Afternoon With VRG GRL.

    October arrived dressed for the occasion - and so did we.

    An Afternoon With VRG GRL.

    October arrived dressed for the occasion - and so did we.

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  • How To Wear Sheer

    How To Wear Sheer

    When it comes to styling, there’s no right way - only your way. But if you’re in the mood to let someone else take the lead, let us show you...

    How To Wear Sheer

    When it comes to styling, there’s no right way - only your way. But if you’re in the mood to let someone else take the lead, let us show you...

    Explore
  • The VRG GRL Tee Library

    The VRG GRL Tee Library

    They’re built for the rotation. Let us show you why these are the tees you’ll wear, wash, repeat.  Take a walk through the Tee Library…

    The VRG GRL Tee Library

    They’re built for the rotation. Let us show you why these are the tees you’ll wear, wash, repeat.  Take a walk through the Tee Library…

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