VRG GRL through the lens of Jason Lee Parry. Set in the Beverly Crest neighbourhood of Los Angeles, California, our latest collection was photographed on muse Paige Reifler, against the architectural backdrop of the 1960's Goldstein Residence.
Known for his unique storytelling ability, Jason’s work caught the eye of VRG GRL Creative Director, Natalia. Combining forces, we set the creative foundation for our Winter 24 campaign.
Discover below an expression of our favourite collaboration to date.
This month’s collection celebrates contrast, creativity and the freedom to style without rules. Take a look behind the scenes of our October designs.
This month’s collection celebrates contrast, creativity and the freedom to style without rules. Take a look behind the scenes of our October designs.
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October arrived dressed for the occasion - and so did we.
When it comes to styling, there’s no right way - only your way. But if you’re in the mood to let someone else take the lead, let us show you...
When it comes to styling, there’s no right way - only your way. But if you’re in the mood to let someone else take the lead, let us show you...
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They’re built for the rotation. Let us show you why these are the tees you’ll wear, wash, repeat. Take a walk through the Tee Library…
They’re built for the rotation. Let us show you why these are the tees you’ll wear, wash, repeat. Take a walk through the Tee Library…
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Jeans you won’t see on every second person. These are the cuts that move with you, not against you. Clean lines. Real fits. Zero drama. Just good jeans.
Jeans you won’t see on every second person. These are the cuts that move with you, not against you. Clean lines. Real fits. Zero drama. Just good jeans.
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During a visit to VRG GRL HQ, Paris styled her favourite pieces from our July collection, gravitating towards pieces that blur the lines between comfort and statement.
During a visit to VRG GRL HQ, Paris styled her favourite pieces from our July collection, gravitating towards pieces that blur the lines between comfort and statement.
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